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Beauty Launches

Kiko Milano Launches New Campaign with Madonna

The new Italian-centered era of beauty starts now with the “Kiko Show” global campaign.

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By: Rachel Klemovitch

Assistant Editor

Kiko Milano launched its new brand campaign, introducing its new Global Brand Ambassador Madonna.

The cinematic launch of “The Kiko Show” invites the world to step into a new era with a single, provocative question: “Have you met Kiko?”

The campaign captures Madonna moving against mesmerizing LED walls, shifting through high-performance beauty personas, all delivered with a sharp, bold message of empowerment.

Drew Elliott, Kiko Milano Chief Brand Officer, said, 

“Madonna is the blueprint. She’s everything. Working with Madonna let us push Kiko Milano to the next level. It’s designed to demand an audience, just like our muse and just like the products themselves. The KIKO show has just begun, and we have more up our sleeves.”

Shot by photographer Rafael Pavarotti with creative makeup direction by Kiko Global Makeup Artistry Creative Director Marcelo Gutierrez, the campaign includes an exclusive world-premiere soundtrack remix of Madonna’s latest single, Bring Your Love.

“The Kiko Show” is a showcase of Kiko Milano’s philosophy: delivering the best of the best. 

The campaign highlights Kiko’s commitment to creating Italian-engineered formulas, with trend-led products accessible to everyone.

The “Kiko Show” brand campaign launched globally, starting in the U.S. at Macy’s at three stores in Herald Square, Manhasset, and Tyson’s Corner Center. 

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